Gift Card Sales

LEVERAGE YOUR CUSTOMERS’ NETWORK

• “Gift cards account for 55% of the average shopper’s entire annual gift budget, and at any given time, 10% to 19% of gift card balances remain unredeemed — and around 6% of gift cards are never even used.” – The Hustle
• Out of every $100 in gift card sales, you get around $20 back! And it’s an in-demand product!
• When people share your gift cards, they are telling their friends and families that your restaurant is a great place to eat. It’s a powerful personal recommendation.
• In the event the recipient has never been, it’s a business card that solidifies your brand as valuable. You’re leveraging the personal network of the gift card buyer, and they’re giving you $20 to do it.