714Web PPC Program
We Guarantee you’ll get more seller leads that will actually get on the phone, than you could ever generate on your own, and at a lower cost than you could ever get on your own , while simultaneously raising your page ranking, driving your SEO to get “come list me” leads, to increase free leads and free traffic.
We do this through 3 unique ad campaigns, with an exclusive split testing system, and intimate knowledge of google ads AI, Ads Portal, and YHSGR CP Direct Response Marketing techniques, working within your market.
Here’s our big 3 wins to start your PPC Program off right;
2 week after ads start running – Triple Your Traffic! 3X your website Traffic
2 weeks after that – Get a Motivated Seller Call from Website
2 weeks after that – Steady flow of motivated seller leads
What is Google Ads Pay Per Click?
PPC or pay-per-click is a type of internet or digital marketing that involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It’s essentially a method of ‘buying’ visits to your website or a specific landing page.
Search engine advertising (also known as paid search or search engine marketing) is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone performs a search related to their business offering. 714Web utilizes Google because Google dominates the search in comparison to Bing and Yahoo. Ads can be made up of text, images, videos, or a combination.
Types of Search Campaigns:
1. YHSGR Brand or Staple Ads
This ad is where people are searching for your name, office, or brand. These searchers may have heard of you from offline marketing efforts, such as radio ads, or billboards, or a referral, e.g. “call John Doe, he is a great realtor”.
714Web constructs this Ad so that it consumes the entire available Ad space and is an absolute “top of results”. This is your brand. Your space. Your Google real estate. This Ad protects this space from competitors but at the same time reinforces credibility with the Searcher – i.e., the Result lines up with the Search.
2. Home Valuation Ads
This is a Seller focused Ad and the Ad premise/intent is this is one of the first orders of business for a home seller; to receive an accurate analysis of what their home value is in the current housing market.
Home Valuation Display Ad
Similar concept but a display ad generates more impressions and more traffic to the website increasing awareness.
Search Ads drive traffic to a specifically created landing page on the 714Web YHSGR website where the goal is for the searcher/visitor to be converted to a lead by filling out a form. This lead is automatically connected to the CRM.
3. Niche Campaigns
Craig Proctor Direct Response Content is FULL of great opportunities to market to niches, such as Divorce, First Time Buyers, Hotlist of Homes with Special Features, etc.
We leverage this content, working directly with Todd Walters, to write High Level Google Ads in all new formats, as well as matching landing pages, to convert web traffic to high quality leads.
AUDITS and the Process:
Half Audits and Full Audits are scheduled and performed at regular intervals to manage the key performance indicators and ultimately the overall progress.
Leveraging Google’s Artificial Intelligence, vast knowledge of search patterns, trends and history, to find us the exact right clients, sellers with a home to sell, who are ready to list, and show our ads to them at the right time, which leads to website traffic. Upon visiting our 714Web YHSGR Official Brand Website, traffic is converted to leads at an unusually high rate. It’s not uncommon to send 3 visitors to a landing page, resulting in 1 motivated seller lead.