714Web PPC Program

  • $2500/month management fee
  • No cap on client paid ad budget
  • No increase of fee at any time for larger ad spend
  • 6 month commitment, stop at any time after that
  • Includes management of GLSA (local services ads)
    • excluding recording events from calls (call logs in the portal increase
    • opportunities for more/better calls, we can’t do that for you)
    • excluding setup/renewals/verifications (google needs personal biz info such as
  • Insurance, licenses, etc, we’ll guide you but we can’t provide that to them for you)

What is Google Ads Pay Per Click?

PPC, or pay-per-click, is a type of internet or digital marketing that involves advertisers
paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if
your ad is actually clicked on. It’s essentially a method of ‘buying’ visits to your website
or a specific landing page.

Search engine advertising (also known as paid search or search engine marketing) is one
of the most popular forms of PPC. It allows advertisers to bid for ad placement in a
search engine’s sponsored links when someone performs a search related to their business
offering. 714Web utilizes Google because Google dominates the search in comparison to
Bing and Yahoo. Ads can be made up of text, images, videos, or a combination.

Types of Search Campaigns:

  1. Brand or Staple Ads
    This ad is where people are searching for your name, office, or brand. These searchers
    may have heard of you from offline marketing efforts or a referral, e.g. “call John Doe, he
    is a great realtor”.
    714Web constructs this Ad so that it consumes the entire available Ad space and is an
    absolute “top of results”. This is your brand. Your space. Your Google real estate. This
    Ad protects this space from competitors but at the same time reinforces credibility with
    the Searcher – i.e., the Result lines up with the Search.
  2. Larger Focus Lead Generating ad
    This is a Sales focused Ad and the Ad premise/intent is to specifically target people in
    need of your services by using Google’s AI, keywords, audiences, etc. to find the right
    people in the right moment, and display the right ad to compel a call, or a click to a
    specific landing page, where we capture lead info through a form, and or generate a
    phone call. This lead is placed into the CRM for follow up.
  3. Larger Focus Display Ad
    Similar concept but a display ad generates more impressions and more traffic to the
    website increasing awareness.
    Search Ads in general drive traffic to a specifically created landing page on the website
    where the goal is for the searcher/visitor to be converted to a lead by filling out a form.
    This lead is automatically connected to the CRM.
  4. Ongoing Audits
    Half Audits and Full Audits are scheduled and performed at regular intervals to manage
    the key performance indicators and ultimately the overall progress.
    Leveraging Google’s Artificial Intelligence, vast knowledge of search patterns, trends
    and history, to find us the exact right clients, compel them to click through to a landing
    page, or click to call us directly, is the goal.
    We run campaigns, ad groups, and ads, in series, to accomplish the goal of both quality
    and quantity of leads and traffic.
    We employ ad group segmentation, ad theming, custom audiences, dual campaign types,
    and several other strategies to ensure success and accomplishing our short term goals, and
    setting reasonable greater goals long term.

We put your card on file with google, and we stick to your budget, which can increase or
decrease monthly. This affords you the opportunity to grow and shrink your costs month
over month as you see fit.


Click to schedule an appointment now!