What is the 714Web Essentials Marketing Package?
The Essentials Marketing Package combines cost-effectiveness with the essential components needed to maximize your Local SEO and Google Ads marketing efforts.
We’re Going To Do 3 Main Things
1. Run a Google Search Ad for you so you show up at the VERY TOP of google search results when people search for YOU, or YOUR BUSINESS
2. Optimize your Google Business Profile so you show up when people search for YOU or YOUR BUSINESS
3. Optimize your Website so that You show up when people search for YOU, or YOUR BUSINESS
On top of that, we’re going to make sure you show up for all the Keywords that Todd and Craig Recommend, AND, we’re not going to take up your valuable time with weekly meetings. We’re just going to send you REPORTS, and RESULTS, EVERY MONTH, and offer you a quarterly check-in Zoom call.
We’re available to you all the time, but we WON’T REQUIRE YOUR TIME
How much is it?
$1,750/month all in ($1,000/month in account setup & maintenance + $500-$750/month in Ad spend) for a minimum 6-month commitment.
Did you know nearly 1 in 3 of all mobile searches are location-specific and Google is the top search engine by users? Dominating above the fold is crucial knowing this recent stat.
What’s Included with The Essentials Marketing Package?
- Optimization of Homepage for Your Name and Brand
- Google Business Profile: Fully Optimized and keyword rich Google Business Profile with daily keyword Posting and a custom GBP landing page to maximize Local SEO efforts.
- One Branded USP Search Ad with customized keywords
- Google Local Service Ads
- Two Performance Max/Smart Campaigns to Maximize Phone Calls
- Call Only Ad
How to Crush The Above the Fold in Google Search Results
Implementing Local Service Ads, Local SEO Ads, and GBP Management Services.
- More organic traffic
- More local traffic
- Increased phone calls
- Competitive advantage
Optimized for Keywords:
- sell my home, buy my home, your home sold, get an offer on my home, how much can I sell my home for, what’s my home worth, your personal name, your business name, your best USP, plus
- realtor, real estate, Location homes for sale, home value, and cash home buyer terms.
Want More Details?
Here is a breakdown of each essential component of this Essentials Marketing Package:
#1 Priority when YHSGR Brokerage is Open
- Set up Your Google Business Profile with Your YHSGR Brokerage Name.
- Show Up in Google Search with your Brokerage Name (Your Home Sold Guaranteed Realty…) as the Sponsor of your BEST USP Ad pointing to your website.
- Show up in the top three in the Google Business Listings/Map.
- The good news is you can BUY your way into these spots.
- Remember, you have THE best offers and THE best brand positioning sponsoring those offers. But you got to show up in the search.
Key Word List
- Your Personal Name.
- Your Brokerage Name.
- Sell my home
- Buy my home
- Your Home Sold
- Get an offer on my home.
- How Much Can I sell My Home For.
- Whats my home worth
- Competitors name.
- (Area) Real Estate
- Real Estate Agents Near Me
- Realtors near me
- Homes for sale in ‘area’
- There are others but you and your competitors marketing causes the prospect to go to Google (vs only calling you) and type in key words.
- Your YHSGR Website should also show up in the ORGANIC searches when someone types in YOUR NAME or YOUR BUSINESS NAME. And as you implement The YHSGR Marketing Plan… it will show up more and more on the various other keywords.
- This is all covered in depth in the YHSGR Marketing Plan.
Organic Results from Google Business Profile –
Having an optimized Google Business Profile is crucial for businesses as it helps increase their online visibility, attract potential customers, and build trust and credibility. It allows users to quickly access essential information about the business, make informed decisions, and easily get in touch with the company.
Overall, a Google Business Profile search result provides users with a comprehensive overview of a business and serves as a valuable tool for both businesses and consumers in establishing connections and facilitating transactions.
GBP: 94% of consumers say positive reviews make them more likely to use a business
While we work on ranking up to the local pack for GBP we will create a sponsored ad that shows on a variety of Google products, like youtube search and maps. (Local Ad)
Organic results for GBP results for “Jacksonville realtor”:
See your Performance improve and your calls increase and your ranking increase!
Branded USP Search Ad –
A branded Google search ad is an advertisement that appears at the top of the search results page when someone searches for a specific brand or business name on Google. It is a paid advertising feature offered by Google Ads that allows businesses to promote their brand and capture the attention of potential customers who are actively searching for their products or services.
Here are a few reasons why branded Google search ads are important:
- Increased Visibility: By running branded search ads, businesses can ensure that their brand name appears prominently at the top of the search results page. This helps increase brand visibility and recognition, especially when users are specifically searching for their brand.
- Protecting Brand Reputation: By occupying the top ad position in search results, businesses can prevent competitors or third-party sites from appearing more prominently in the search results for their brand name. This allows businesses to maintain control over their brand messaging and reputation.
- Targeted Reach: Branded search ads target users who are already familiar with the brand or actively searching for it. This highly targeted approach ensures that the ad reaches an audience with a higher likelihood of engagement, conversion, or brand affinity.
- Reinforcing Brand Trust: Seeing a brand’s ad at the top of the search results can enhance consumer trust and credibility. It reassures users that the brand is actively present and invests in its online presence, leading to increased confidence in the brand and its offerings.
- Defending Against Competitors: Running branded search ads can help businesses protect their market share by preventing competitors from appearing prominently when users search for their brand name. This allows businesses to maintain a competitive advantage and capture potential customers who are specifically searching for their brand.
- Improved Click-through Rates (CTRs): Branded search ads generally have higher click-through rates compared to non-branded ads. Users searching for a specific brand are often further along in the buying process and are more likely to click on ads that directly relate to their search intent.
Overall, branded Google search ads play a crucial role in brand visibility, reputation management, and driving targeted traffic to a business’s website. By leveraging these ads, businesses can maximize their online presence, reinforce brand trust, and capture potential customers who are actively searching for their brand name.
Branded USP Ad (Niched for Brand and Name)
Call Only Ads –
A Google Call Only Ad is a type of online advertisement that is specifically designed for mobile devices. These ads are displayed on Google search results pages and are intended to generate phone calls from potential customers. Instead of directing users to a website, a Google Call Only Ad displays the advertiser’s phone number directly in the ad, allowing users to call the business with a simple tap on their mobile device.
Here are a few reasons why Google Call Only Ads are important:
- Mobile-Focused Advertising: With the increasing use of smartphones, mobile advertising has become crucial for businesses. Google Call Only Ads are optimized for mobile devices and capitalize on the convenience and immediacy of mobile browsing. These ads make it easy for users to contact businesses directly with a single tap, increasing the chances of generating valuable phone leads.
- Driving Phone Calls: For businesses that rely on phone calls as a primary form of lead generation, Google Call Only Ads are highly effective. By prominently displaying the business phone number and encouraging users to call, these ads help drive a higher volume of phone calls from interested prospects. Phone calls often lead to more personal interactions, allowing businesses to provide immediate assistance, answer questions, and potentially convert leads into customers.
- Higher Conversion Rates: Phone calls generated through Google Call Only Ads tend to have higher conversion rates compared to other types of conversions, such as form submissions or website visits. When users call a business, they are often more engaged and ready to take action, making them more likely to convert into customers. Additionally, phone calls provide an opportunity for businesses to provide personalized assistance, build trust, and address specific customer needs, further increasing the chances of conversion.
- Local Targeting: Google Call Only Ads can be geographically targeted, allowing businesses to focus their advertising efforts on specific locations or regions. This is particularly beneficial for businesses with a local presence, such as brick-and-mortar stores or service providers operating in specific areas. By targeting local users, businesses can generate phone calls from potential customers who are in close proximity and ready to engage with the business.
- Cost-Effective Advertising: Google Call Only Ads follow a pay-per-call model, meaning businesses are only charged when a user initiates a phone call through the ad. This cost-effective approach ensures that businesses are paying for actual leads rather than clicks to a website. It allows businesses to directly track the ROI of their advertising efforts and allocate their budget more efficiently.
- Enhanced Customer Experience: Google Call Only Ads provide a seamless and convenient experience for users. Instead of having to navigate a website or fill out forms, users can directly connect with a business via phone call, making it easier for them to get the information they need, ask questions, or make inquiries. This improves the overall customer experience and can lead to higher customer satisfaction and loyalty.
Overall, Google Call Only Ads are important for businesses looking to generate phone calls, increase conversion rates, and optimize their mobile advertising strategy. These ads cater to the mobile-first world and provide a direct and efficient means for users to contact businesses, resulting in higher engagement, better lead quality, and improved customer experience.
Call-Only Ads – get direct inbound calls for serious leads based on keyword
Please note if your market area isn’t available for Local Service Ads we will use Call Only Ads in place and/or simultaneously to crush above the fold in search results.
“Realtor” preview for example:
Google Local Service Ads –
A Google Local Service Ad is a type of online advertising specifically designed to promote local service businesses such as realtors, plumbers, electricians, locksmiths, HVAC technicians, and other home service providers. These ads appear at the very top of Google search results when users search for services in their local area.
Here are some key features and benefits of Google Local Service Ads:
- Prominent Placement: Local Service Ads appear above traditional search ads and organic search results, ensuring high visibility for businesses. They are displayed prominently with a distinct green checkmark badge, indicating that the business is Google Guaranteed, which can build trust and credibility with potential customers.
- Local Targeting: These ads are highly targeted to specific geographic areas or regions. When users search for local services, Google Local Service Ads are triggered based on the user’s location, ensuring that businesses are reaching potential customers in their service area.
- Pay-Per-Lead Model: Unlike traditional pay-per-click (PPC) ads, Local Service Ads operate on a pay-per-lead model. Businesses are charged only when a lead is generated through the ad, such as when a user contacts the business via phone call or message directly from the ad. This makes it a cost-effective advertising option, as businesses pay only for relevant leads.
- Google Guarantee: Google Local Service Ads come with a Google Guarantee, which provides added reassurance to potential customers. When a business is Google Guaranteed, it means that Google has verified the business’s licensing, insurance, and background checks for their employees. If customers are not satisfied with the service provided, Google may reimburse them up to a certain amount.
- Enhanced Business Profile: Local Service Ads include a business profile that displays important information such as business name, phone number, ratings, reviews, service areas, hours of operation, and more. This profile helps businesses showcase their credibility and expertise, making it easier for potential customers to choose their services.
- Customer Reviews: Local Service Ads prominently feature customer reviews and ratings, providing social proof and influencing potential customers’ decision-making. Positive reviews can help businesses stand out from competitors and attract more leads.
- Mobile Optimization: Local Service Ads are designed with mobile users in mind, as they are primarily displayed on mobile devices. With the increasing use of smartphones for local searches, these ads capitalize on the mobile trend and make it easy for users to contact businesses directly from their mobile devices.
In summary, Google Local Service Ads offer local service businesses a highly visible and targeted advertising platform. They help businesses connect with potential customers in their service area, establish trust through the Google Guarantee, and generate leads through pay-per-lead pricing. These ads can significantly enhance a business’s online presence and help drive more qualified leads, ultimately leading to increased customer inquiries and conversions.
* Get better visibility for ads with transactional intent
For those that are based in Canada, we will implement Call Only Ads in place of GLSA until they are available in your market area.
Local Services Ads are often the first thing a consumer sees when conducting their local search, 13.8% of local SERP clicks come from GLSA. Just when GLSA ads are present, 25.3% of all clicks are on paid results.
Google is currently combining the local service ads and the google business profiles under the “More businesses” under the local map pack.
This gives the user the option to choose “Google Screened” or organic GBP results.
LSA Leads have transactional intent and are inbound calls!! AKA Golden leads that turn into appointments and agreements in your CRM.