Custom Pools of Lubbock

New Custom AEO Optimized Redesigned Website

Here’s The Old Way Of Building Websites

  • 15 minute call to determine color and style choices.
  • Wireframes and mockups are sent to client for approval.
  • Client approves, (not sure what he or she is actually approving) and the website is built.
  • Client doesn’t see how the website is going to accomplish his or her needs, achieve goals, or eliminate problems.
  • Client rejects website.
  • 30 minute phone call to impose revision limit on client, and reinforce timelines according to the contract.
  • Client accepts modified version of website that does not match his or her expected outcome, nor does the website help accomplish goals or reduce problems.

The Results?

Time wasted. Money wasted.

Sound familiar? That’s how most agencies do business. It doesn’t work.

Nobody wins.

Here’s The Maverick System Process

  • 15 minute call to invite client into a series of discovery meetings to determine wants, needs, goals, problems, expected outcomes.
  • MAVERICK System (a series of discovery meetings asking specific questions) is used to create a blueprint.
  • Blueprint is defined, reviewed and presented back to client in the form of a “Solution Presentation”.
  • Client modifies Solution to fit perfectly with his/her business goals.
  • Modified Solution is inserted into a prepared proposal, which is presented in person or on a video call, with projected investment costs, information about the team that will be working on the project, information about the company and it’s processes and procedures, and information about the next steps, along with a contract.
  • Questions are answered, dates and timelines are scheduled, and next steps are planned out.
  • The website goes into production, and our team guides the client through each step.
  • The outcome is a website that is expected, designed to achieve specific predetermined goals, create opportunities, and eliminate problems.
  • The project is done at a significantly lower than expected cost, and a much shorter than expected time frame, and the client is pleased.

The Results?

Everybody wins.

We save our clients anywhere from 30% to 50% on project costs by defining the details up front with their input and feedback.

No more “Unknown Unknowns” • No more wasted time • No more wasted money

Instead, you have the custom website you need to help you achieve your goals, eliminate problems, and create the opportunities you need for your business. And we have happy designers, developers, account managers, and support team members on our end.

Client Notes

714WEB | Jay Taylor, Custom Pools of Lubbock – April 01

VIEW RECORDING – 54 mins (No highlights)

Meeting Purpose

Discuss website redesign and digital marketing strategy for Custom Pools of Lubbock

Key Takeaways

Topics

Current Website and Marketing Situation

Website Redesign Goals

Digital Marketing Strategy

Technical Considerations

Budget and Timeline

Next Steps

714WEB | Jay Taylor Custom Pools of Lubbock – April 07

VIEW RECORDING – 49 mins (No highlights)

Meeting Purpose

Discuss website redesign and marketing solutions for Jay Taylor’s custom pool business.

Key Takeaways

Topics

Website Redesign Strategy

SEO Approach

Pay-Per-Click (PPC) Advertising

Tracking and Reporting

Potential AI Integration

Next Steps

Solution Doc – Custom Pools of LubbockDownload

Your Custom Website Solution

  • Branded Website
  • Conversion Copy
  • Color Psychology
  • Strong, Strategic Imagery, Video Header
  • Custom Design based on logo, theme, using styleguide specs
  • High-End Luxury Branding & Design
  • Financing Section, Direct Links to Lenders
  • Price Quote Lead Gen Tool
  • Easy to Use / Update Layout & Interface
  • Low Maintenance Cost
  • In-House Access & Training for Easy Changes
  • SEO / AEO for Google & AI Search
  • High Converting Landing Pages & Design
  • Custom Icons & Animation
  • CRM Connectivity
  • Google Search Console & Google Analytics
  • Mobile Responsive Website
  • Website Testing Pre and Post Launch
  • Multiple Review Points

Your Custom SEO / AEO Solution

  • They Ask You Answer – Info Driven Approach
  • Develop Topic / Content Development Plan
  • Draft Content to Answer Most Searched Questions
  • Ensure Google Indexes New Content
  • Custom Design based on logo, theme, using styleguide specs
  • Develop Content for AI Search
  • Optimize Content, Copy & Images
  • Optimize Code Adhering to Google Protocol
  • Technical SEO to Increase Pagespeed & Rank
  • Google Business Profile Audit / Recommendations
  • SEO / AEO Strategy Meetings
  • Monitoring & Reporting
  • Analysis of Trends / Results / Recommendations
  • YouTube Video Optimization*
  • Comprehensive Local SEO*
714WEB SEO PlaybookDownload

Your PPC Solution

  • Leverage a Small Budget to Generate Massive Awareness
  • Leverage a larger budget to target form fills and sales
  • PMAX Campaign Goals: 100,000+ Impressions / 1000’s of Clicks – budget dependant
  • Search Ad Campaign Goals: Target Consumer Searching for Pool Pricing and info
  • Utilize GADS AI to Locate & Target Ideal Customer
  • Video Ad Campaign on YouTube to Showcase Work
  • Social Media Awareness Ad Campaign
  • Strategy, Analysis & Reporting
  • Ongoing Campaign Maintenance, Adjustments & Optimization
  • Display ads in gmail inbox, google app, google business profile, youtube display, youtube video ads, google.com, google’s publishing platform (thousands of websites, apps etc), meta platform (dozens of placements on fb, and instagram)

Website Project Scope of Work

TaskHoursCost
Content/Images/Copy Organization-Planning102000
Customization/Integration/Setup/plugins / add-ons / 3rd party tools51000
Desktop / Mobile Design (includes leadgen price tool)102000
Desktop / Mobile Development (includes portal to change pics)102000
Testing/Launching/Testing102000
Website Project Total459000
Rebate for testimonial and review on google 200
Total AFTER Rebate 8800

Monthly Marketing Scope of Work – A La Carte Options

TaskHours per monthCost
SEO Level 17.51500
SEO Level 2 (includes YouTube)153000
PPC Google Ads (Google + YouTube)7.51500
PPC Meta Ads (fb + Insta)7.51500
Setup Fee1500

Additional Billable

Any work requested, revisions, etc, outside of the allotted revisions, or pre-defined scope of work, is considered additional billable time.

It is not considered a problem. We’re happy to oblige and provide web-based solutions.

Our billable hourly rate is $200, with 15-minute minimums.

If additional billable hours are expected to be over 5, then we require a $500 minimum deposit, or half, whichever is greater.

Our Team & About Us

Chuck Peters

CEO & Founder

Chuck has scaled 714Web into the top 1% of digital marketing agencies, bringing over 15 years of expertise in SEO, PPC, web design, and business analytics. As an active Executive Advisor, he combines high-level business management with granular technical skill. Chuck has directly overseen more than 5 million in ad spend, notably guiding ten separate clients to achieve a 10X ROI on budgets exceeding $100k in a single annual cycle. He leads the agency with a focus on measurable growth and operational excellence.

Jeremy Caris

Senior Developer & AI Specialist

With a disciplined background in the military and over 30 years in design and development, Jeremy serves as the technical backbone of 714Web. He has managed, designed, and launched over 300 website projects in the last decade alone. Currently, Jeremy leads the agency’s initiatives in AI development and custom solutions, leveraging ten years of Senior Developer experience to ensure client infrastructure is not just functional, but cutting-edge and scalable.

Rob Bittinger

Rob Bittinger | Marketing Team Leader & SEO Strategist
Rob brings a diverse fusion of business development and advanced technical SEO to the team. His career began in the legal industry selling SaaS to law firms before pivoting to international e-commerce and entrepreneurship. Rob has spent the last three years mastering high-level SEO, specifically Answer Engine Optimization (AEO) and AI-first strategies. Recently, he successfully guided a client from the 400th page to the 4th page of search results in less than 90 days. Rob applies his entrepreneurial background to help businesses across multiple industries hit aggressive goals—often coming in under budget and ahead of schedule.

Monica Knisely

Senior Digital Advertising Specialist
Monica is a meticulous PPC professional with a certified background in Google Ads and a Bachelor’s in Marketing. Having managed over $1 million in ad spend, she excels at the intersection of data analysis and creative strategy, ensuring SEO and PPC work in tandem. As a former small business owner, Monica operates with a sense of urgency and an understanding of the bottom line. She is known for her ability to "flex" between deep-dive data management and high-level account strategy, delivering campaigns that are both detail-oriented and results-driven.

Allison Childress

Senior Account Manager
Allison serves as the primary bridge between client goals and agency execution, holding a B.S. in Communications and over 10 years of experience in senior account management for digital agencies. As a small business owner herself, she possesses a deep understanding of the challenges entrepreneurs face. Allison leverages this perspective to build strong, transparent partnerships, ensuring that 714Web’s strategies align perfectly with the client’s vision and business objectives.

David Peters

Marketing
David Peters is currently a doctoral student in the field of mass communication at The S.I. Newhouse School of Public Communications. His areas of expertise include writing and publishing, media and advertising psychology, and all forms of media research. For 714web, David helps with SEO development, graphics, ad design, logistics, and writing. David is also a crucial part of the R&D for our team!

How it Works

Let’s start off by looking at the steps we’ll be taking to get your project from start to finish.

  1. Discovery â€“ through a process of interviews and meetings we’ll gather all the information we need to have the best understanding of your business and goals. Once this occurs, we can move forward with designing and developing your site.
  2. Architecture â€“ just like a building, a website needs a solid blueprint. Together we’ll determine the best way to organize your website and sketch out a rough outline, through mockups and references to similar concepts online.
  3. Content â€“ with a solid blueprint in place it will be our job to collect, organize, edit, and deliver content for each page of the website, to the developer, with your approval.
  4. Design â€“ at the same time you are working on approving content, our team will be creating non-functioning comprehensive layouts showing design concepts.
  5. Development â€“ with all the necessary architecture, content, and design elements in hand we’ll create the first working version of your website. This step comes after your approval on previous steps.
  6. Launch â€“ getting your website “go live” ready will inevitably require several rounds of revisions and polish. This is where the second round of revisions comes in.  Once the website is ready, we’ll go through the final launch checklist.
  7. Warranty â€“ your site is now live!  Over the next several weeks our team will be training you on how to manage the website and helping you solve any issues. Any bugs you or us find, we’ll fix right away. The “90-day warranty” actually only has an expiration date because the site is potentially going to be added to by 3rd parties, which may or may not be vetted by or supervised by us. Technically, if you find an issue in a year, and it’s obvious to both of us that it was a mistake we made, we’ll fix it for free.

Communicating Effectively

During your project, communication will be key, with scheduled regular meetings with key personnel.

  • Weekly meetings with launch manager
  • Timelines applied to goals to make sure we’re on track
  • Feedback surveys
  • Requires client info provided for price leadgen tool

Limitations

  • 24-48 hours turnaround or response time on communications, requests, revisions, etc
  • Websites/Code/Browsers have limitations. If a situation is beyond our control, we can’t be held liable. Out-of-date versions of browsers, used by potential clients, may show a different version of your website than what we made. These situations are rare, but they do happen, and this would fall under “beyond our control”.
  • Dealing with 3rd party integrations such as an external CRM, can be a liability, if the connection is unstable, and leads are not guaranteed to always go into the CRM by default. We will test, and work with your team to create the most stable connection possible, but at times, connections can be undone from the CRM side, without our knowledge, and without our permission.
  • These are types of situations that are beyond our control, and while we’re experienced with many of these situations, there are plenty more we may not have yet experienced. Thank you in advance for your patience as we proceed together.

Technology & Hosting Platform

Most website hosting plans offer a low cost, low bandwidth, low security, low technology product.

We differ. Our server setup boasts incredible page speed, high rate uptime across North America, and first response security overlays, preventing anything that might lead to slow downs or server maintenance issues.

Our high-tech solution is your high-tech solution.

While we don’t charge an arbitrary fee for “hosting”, we do require a server maintenance fee, as your website (“install”) is monitored and updated routinely for security purposes. Also, as your custom solution needs may require additional costs, we pass those on at the same time. See Project Agreement tab.

PACKAGE714Web 1 (Basic Server Maintenance)
STORAGEOur Server database contain repository CDNs and SuperCache Systems
BANDWIDTH50,000 monthly visitors is the ceiling of your package and price point

Help & Education

We want you to get the most out of your website. For this to happen, you must be asking questions and continually learning. We offer an assortment of different training, education, and support products and agreements.

Our Ticketing System called “DESK”

We use a support ticket system for communication and change requests for your website after launch. Simply email your change request to “[email protected]” and a ticket will be created. The first time you do this, you’ll receive a reply and an option to create an account with “DESK”. This is OPTIONAL.  If you do create an account, you can log into our client portal and create tickets directly from there, observe your ticket status and progress, and adjust or edit your tickets.

This is a free service provided by 714Web in order to make account and website management clear and simple.

Project Agreement

Deliverable$AmountDue Date
Website: Development Deposit 4500Upon Signing (sign below, enter 4500)
Website: Remainder Owed 4500 (-200 for review)After Website Launch
Marketing SEO Level 1, Level 21500, 3000Upon Signing
Marketing PPC Google, Meta1500, 3000Upon Signing
One Time Setup Fee1500Waived if signed up before end of day Friday
Monthly Server Maintenance Plan 150Waived if you have a Marketing Subscription
Marketing Campaign Minimum Commitment3 month minimum commitment, cancel anytime afterChange marketing plan anytime after 3 months with 2 business days’ notice to process before the end of the month.

TERMS & CONDITIONS, PRIVACY

This website proposal incorporates the website proposal terms and conditions provided online at https://maverick.714web.com/terms-conditions/ and form a binding part of this agreement. You acknowledge you read, understood and agree to the terms and conditions. You can also read our Privacy Policy here. 

Payment expresses consent to scope and agreement. Client and 714Web can disengage at any time. The “Website”, launched, live, or otherwise, is owned by 714web until the final payment has been made.

Server Maintenance is required after launch, 714Web offers server maintenance services. Client can engage any 3rd party for traditional hosting on other servers at their discretion, client is not obligated to host with 714Web.

ENTIRE AGREEMENT

This document together with any attachments, as well as any new, different or additional terms, conditions or policies which we may establish from time to time, and any agreement that we are currently bound by or will be bound by in the future, constitutes the complete and exclusive agreement between you and us concerning your engagement of us on this project, and supersede and govern all prior written and verbal communications.

PROJECT DEPOSIT

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Jeremy Caris

With a disciplined background in the military and over 30 years in design and development, Jeremy serves as the technical backbone of 714Web. He has managed, designed, and launched over 300 website projects in the last decade alone. Currently, Jeremy leads the agency’s initiatives in AI development and custom solutions, leveraging ten years of Senior Developer experience to ensure client infrastructure is not just functional, but cutting-edge and scalable. Read more...

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