Your Marketing MUST Achieve Results
Define clear goals, define timelines, define desired outcomes, define clear roles, define clear metrics to track. All this needs to be done in order to achieve success.
Overall Objectives
Here’s what needs to happen
Each campaign needs to work together with the rest, to achieve specific goals. Each campaign needs to utilize “direct response” in order to achieve an ROI. Each campaign, and your marketing in general, needs to be tracked, in order to determine an ROI. This should be done through an independent marketing budget. All in all each campaign’s objective need to have some overlap with the rest, and all fall under 1 single brand, with one major message and a few other minor messages.
Opportunity
The opportunity here is to combine all these efforts into many desired outcomes, but one overarching goal, and then manage the vendors and the projects toward that overarching goal. Think of it like building a car. You’ve got the engine guy, the body guy, the interior guy, etc, but without clear direction, none of it will come together, especially if they don’t all work on the same team. Someone has to manage the team, and all the projects, toward an expected outcome. If you do it right, the car will all be one color, inside and out, and under the hood, have all the same style of accessories, be completely connected and put together well, run great, and be fun to use down the road.
Videos for Social Media
Here’s what needs to happen
Online organization tool for control and systems – Video content needs to be determined based on BRAND – videos must include direct response call to action in order to capitalize on exposure – All video content needs to be retained by you for future use – After a system and process is created, the next round of videos can be edited and uploaded by a VA overseas for a fraction of the cost. But not without a system built first.
New Website
Here’s what needs to happen
Your website is the HUB of all marketing, and the FACE ofyour band. Everybody googles you at some point, and they find yor Google Business Profile, and they either click to call or they click to get directions. The website is the backbone of that profile. The website must align with your google profile to help you rank higher in google business listings for your selected categories. There’s a hundred things that the website needs to do or have done, too many to list here, but here’s 1 – analytics needs to be set up and connected so you can track your visitors, your seo, your marketing campaigns, etc.
SEO for Automotive
Here’s what needs to happen
SEO is a long term strategy. This means it’s even more important that it be tracked along the way. Initially a strategy overview needs to be established, and vetted, to make sure it’s going to achieve an expected outcome. SEO is 90% content. That content needs to be on brand, and have direct response CTA’s. All SEO programs MUST have a backlink strategy, which cannot be done without help from the business at some point, as well as a citations strategy, which is an extra cost beyond writing, and some SEO workers don’t include it in their program. Without Citations and Backlinks, your SEO will be relatively useless. Without giving direction for branding, your SEO content, if it’s effective, will tell the wrong story about your business, and work AGAINST your other marketing efforts. If done right, SEO can help the other efforts by choosing common topics as your other campaigns. Linking to and from social media with posts on the website is a powerful way to increase page rank and overall SEO. Embedding youtube videos is huge for SEO, and without collaborating with the video guys, the SEO worker will never even know that’s an option, or what content to put in the post that the video will be embedded on, and without the SEO worker creating the post, the video guy has no backlink to add to the social media post. It needs to be managed in order for it to be effective. Metrics need to be tracked, a timeline with a scope of work needs to be created, reviewed, etc.
High Level Videographer
Here’s what needs to happen
High levle videographers are expensive, and well worth it. In order to capitalize on the digital asset or assets that are being created, a number of things need to happen. All video, pre edited, needs to be retained for future use. The videos need to tell a story that is exactly on brand, include a worthy cause, make the owner the “hero”, a person that the viewer can believe in, speak to the mission statement and core values of the company through clips, interviews, imagery in general, etc. The video or videos themselves need to have a planned home. Not just youtube. That’s just the start of the journey. The videos need an accompanying written doc, a teaser, that needs to go along with the video, on social media, and on the website. The videos themselves, at least one of them, need to be on the homepage of the website. The final edited ready to release video should contain segments that can be broken out, so our receivables need to include final whole videos, and clips of segments that can be used as tears or trailers, or as standalone shorter videos. The video needs to be delivered with and without subtitles as well.
SILVER
Complete Vendor Management – Semi-Monthly check-ins with vendors for full status update, clear direction, troubleshooting issues, connecting with other vendors, etc.
Semi-Monthly Project Reports on each project and overall status Zoom/Call/Email with Ben
Monthly Summary Report via email with breakdowns per project regarding timeline, scope and cost notes
2X 1 Hour Brand Creation, Strategy and Implementation Consult
1 Free Business Coaching Consult per month
Creation of Online Project Management Board – to house and share all notes on all projects from all vendors
Campaign Tracking Reporting System Creation for future use once campaigns are all launched
GOLD
Complete Vendor Management – Weekly check-ins with vendors for full status update, clear direction, troubleshooting issues, connecting with other vendors, etc. Vendors will have my cell for calls and texts, for extra clarity, timely direction, results in getting projects complete quicker.
Weekly Project Reports on each project and overall status Zoom/Call/Email with Ben
Monthly summary report via email with breakdowns per project regarding timeline, scope and cost note
3X 2 Hour Brand Creation, Strategy and Implementation Consult
2 free business coaching consults per month
Creation of Online Project Management Board – to house and share all notes on all projects from all vendors
Campaign Tracking Reporting System Creation for future use once campaigns are all launched
BRONZE
Loose Vendor Management – Monthly check-ins with vendors for full status update, clear direction, troubleshooting issues, connecting with other vendors, etc.
Monthly Project Summary Report on each project and overall status Zoom/Call/Email with Ben
1 Hour Brand Creation, Strategy and Implementation Consult
Creation of Online Project Management Board – to house and share all notes on all projects from all vendors
Campaign Tracking Reporting System Creation for future use once campaigns are all launched
3 Business Coaching Consults at $100 per hour
Chuck Peters
From 2011 until 2014, Chuck developed 714Web as a freelancer, making websites for local non-profits, churches, and various small businesses. In 2014, 714Web grew into an agency with staff and larger projects, branching out across the country. With a focus on sales and account management growth, he has helped 714Web grow to a 7 figure Digital Marketing Agency with over 250 websites hosted, and over 300 accounts as of 2023. Read more...