714Web SEO Program Guarantees to Get You More Motivated Sellers at NO PER LEAD COST, with NO AD SPEND, by leveraging our deep knowledge and high level experience of Google’s Algorithms, and Artificial Intelligence Programs, which ELEVATES Your Craig Proctor Direct Response Content in SERP.
What is Search Engine Optimization?
SEO is the complex process and practice designed to improve the appearance and positioning of your website with Google (and other search engines). Google uses a proprietary algorithm with over 200 signals when choosing what webpage to show when a user searches. Google scans every single page on the web and stores the data. When a user types something into the Google search box, Google lists in order from top to bottom the most relevant and prominent pages to answer the user’s search query.
What is the Objective?
To implement a proven process to achieve the highest level of ranking within the Google algorithms and Search Generative Experience guidelines, so that your website is consistently ranked within the top 5-10 of search results. This will drive more qualified leads to your website and increase your ROI.
Here’s What We Do;
1. Technical SEO:
Technical SEO – this is where our team of developers analyze and optimize your website.
- We optimize your entire website for a development goal of 90 or higher on the lighthouse pagespeed test by Google.
- We optimize your website for accessibility, eliminating rendering blocking resources, reducing unused CSS errors, and reducing unused java scripts
- We optimize every web page to increase load speed – this is done to comply with Google’s standards.
- We optimize robots.txt for Google
- We systematically index each page so Google can crawl and update it
- We submit sitemaps to Google and optimize as each new page or content is added
- We routinely test and evaluate speed and optimization scores to be at maximum level before proceeding to Phase Two.
- We link business directions in the site footer
2. Business Brand Profile Audit – in order to have a high performance ranking website with Google, your online brand or digital footprint needs to be consistent across all digital profile platforms. Your business data is checked and cross-referenced by our team against the business website and its Google Business Profile.
An Optimization Audit will be conducted across the Internet for all of your profile accounts. Once the Audit has been completed, it will be emailed to you with exactly what needs to be changed or added so your internal marketing team can implement.
Citation building is the process of sending out consistent, relevant and accurate data about your business to listing directories so that search engines and customers know more about your business. This is a key ranking factor for local search because it ultimately builds consumer trust and the business brand. Some citations may have a higher domain authority than others, the category relevancy is more important, ie real estate category. Conversely, accurate, complete and consistent information is most important. Inaccurate information will hurt SEO ranking. A structured citation example: Company name, phone number, address and link.
3. Cornerstone or Pillar Page Content
Create and Optimize mulitiple 2,000+ word pages for the client’s website. These are long pages that are placed at the top of each category. These are also known as the “money pages” or “priority pages”. These main pages are the genesis from which subsequent supporting blog post link to forming Topic Clusters. These internal links help Google crawl the client’s site and establish Topical Authority.
The categories are:
- Home Valuation
- Cash Offer
- Niche Content [e.g. Luxury, New Construction, Waterfront]
- Community Pages
- Best Realtor
4. Supporting Blog Post/Key Word Clustering
The supporting blog post utilize Google’s People Also Ask and other key words to formulate a cluster or family of content. This topic cluster of content is interlinked and provides Google bots with a better understanding of what the content is, who it is intended for and why it is relevant. It also sends a signal to Google that the website is the Topic Authority because we are answering the searcher’s questions on the subject matter. Currently, we have over 250 supporting blog post that are scraped directly from Google’s People Also Ask. The goal is to answer what the searchers are asking Google.
5. Unique Content – Market Updates, Dated Content
To keep the website content current, we utilize local market reports to write a monthly Market Update about the client’s main community. Searchers are looking for current housing market data in order to make decisions for the future.
In addition to Market Updates, we create content that is dated, e.g. “How Many Showings Before An Offer In 2023?” Many of Google’s search requests utilize the year in order to obtain the most recent, relevant information. We captilize on this factor to further enhance the SEO efforts.
6. Community Pages – Relocation Guide
The Community pages focus on buyer searches, e.g. homes for sale in Location. These pages integrate IDX data, including current listings, pendings, sold, and market data such as median price, average days on market, inventory and sales to list price. Additionally, we write approximately 1500 to 2000 words about each specific community/city answering the home buyers questions, such as “what are the schools like”, “what is the crime rate”, “top parks”, “things to do”, “what is the community known for?”, “commute times to nearby airports and other cities”, etc. It’s a guide to living in that community.
7. Optimizing Old Blog Post
Many clients have old orphan blog post that are doing more harm than good for their SEO. We find, audit and optimize these useless blog post to give them new SEO life. When possible, we interlink with other relevant subject matter to further enhance the Topical Family/Cluster.
8. Ongoing Audits & Optimization
Audits are used to recalibrate web page load speed, identify any on-page SEO issues such as missing or duplicate meta descriptions or duplicate pages or titles, locate any broken links or 404 missing web pages. Optimization of the website and the images is ongoing. 714Web optimizes the client’s photos with geo-tagging, keyword descriptions, alternative text and keyword file renaming.
The SEO process is tracked and content is managed closely using the latest software programs and SEO techniques. Google Analytics and Google Search Console is reviewed weekly for any trends, results and optimization opportunities. Google’s algorithm updates are also monitored to ensure we are integrating best practices and pivoting if needed.